1. Kumar, S., Prakash, G., Gupta, B. & Cappiello, G. (2023). “Green Behaviour Engagement towards the Achievement of Sustainable Health: A Systematic Review and Bibliometric Analysis”, Social Marketing Quarterly, 30(4), pp. 183-222. (Indexed in Emerging Sources Citation Index (ESCI); Impact Factor -3.2).

2. Kumar, S., Prakash, G., Gupta, B. & Cappiello, G. (2023). “How e-WOM influences consumers’ purchase intention towards private label brands on e-commerce platforms:  Investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) Models”, Technological Forecasting & Social Change, 187, pp. 122199. (Indexed in Social Science Citation Index; ABDC Category - A; ABS -3, Impact Factor -12.00).

3. Kumar, S., Chandra, B. & Wadhwa, S. (2023). “Shopping website selection for lifestyle products using the AHP and TOPSIS methods under fuzzy environment”, International Journal of Electronic Marketing and Retailing, 14(3), pp. 313-349. (SCOPUS Indexed; ABDC Category – C).

4. Verma, V.K., Chandra, B. & Kumar, S. (2023). “An Enquiry Through the Lens of Extended Value-Belief-Norm Theory to Predict Consumer’s Green Hotel Visit Intention”, International Journal of Management Practice, 16(6), pp. 677-707. (SCOPUS Indexed; ABDC Category – C).

5. Priyanaka, Kumar, S. & Tiwari, A. (2021). "Managing employees’ turnover: Findings from AHP Model", International Journal of Economics and Business Research, 22(2/3), pp. 219-239. (SCOPUS Indexed, ABDC Category - C)

6. Mishra, A., Kumar, S. & et al. (2021). “Economic Prosperity and Environmental Sustainability: Role of Infrastructure Development”, Indian Journal of Ecology, 48(16), pp. 178-183 (SCOPUS Indexed; Web of Science).

7. Kumar, S. & Chandra, B. (2020). “Consumer Purchase Intention towards Private Label Brands of Virtual Retailers (PLBV): Evidence from a Developing Nation”, International Journal of Electronic Marketing and Retailing, 11(2), pp. 161-183. (SCOPUS Indexed; ABDC Category – C)

8. Verma, V.K., Chandra, B. & Kumar, S. (2019). "Values and Ascribed Responsibility to Predict Consumers’ Attitude and Concern Towards Green Hotel Visit Intention", Journal of Business Research, 96 (March), pp. 206-216. (Indexed in Social Science Citation Index; ABDC Category – A; ABS – 3; Impact Factor -11.30) 

9. Kumar, S. & Chandra, B. (2019). “Profiling Consumers of Private Label Brands in Virtual Retail Environment- A Cluster Analytic Approach”, International Journal of Electronic Marketing and Retailing, 10(1), pp. 26-44. (SCOPUS Indexed; ABDC Category – C) 

Verma, V.K., Kumar S. & Chandra, B. (2017). "Big Five Personality Traits and Tourist's Intention to Visit Green Hotels", Indian Journal of Scientific Research, 15(2), pp. 79-87. (UGC Listed Journal)

1. A System and Method for Managing Goods using their Information (Patent Published – India) OFFICIAL JOURNAL OF THE PATENT OFFICE Issue no. 44/2021, Date: 29/10/2021, Application no. 202121047598 A (PATENT APPLICATION PUBLICATION, INDIA)

1. Strategic The Effect of Team Member’s Personality on Software Team Performance: A Mediating Role of Coordination Effectiveness. Presented at International Conference on Advanced Computing and Communication Systems (ICACCS -2017), Coimbatore, INDIA, 6–7 January, 2017. (Best Paper Award) (Published as Proceedings)

2. Big Five personality traits and tourist’s intention to visit green hotels. Presented at International Conference on Contemporary Issues in Science, Engineering & Management (ICCI-SEM-2017), Gandhi Institute of Technology (GIFT) Campus, Bhubaneswar, Odisha, 18-19 February 2017. (Published as Proceedings)

3. An application of the theory of planned behaviour to predict young consumers’ green product purchase. Presented at 11th ISDSI International conference, Indian Institute of Management Tiruchirappalli, 27-30 December, 2017.

4. Selection of shopping website for Private Label Brands (PLB): An application of AHP and fuzzy TOPSIS. Presented at 11th ISDSI International conference, Indian Institute of Management Tiruchirappalli, 27-30 December, 2017.

5. Online purchase intention of millennial consumer towards green products. Presented at 4th Marketing Challenges in Emerging Markets (MCEM 2020), Institute of Management Technology, Hyderabad, 17-18 January 2020.

6. Managing employees’ turnover: Findings from AHP Model. Presented at 4th Marketing Challenges in Emerging Markets (MCEM 2020), Institute of Management Technology, Hyderabad, 17-18 January 2020.

7. Predicting Indian consumers' purchase intention towards green hotels: Augmenting the theory of planned behavior. Presented at National Seminar on: Development of tourism industry in India (Issues & Challenges), Guru Ghasidas Vishwavidyalaya (Central University), Bilaspur, Chhattisgarh, 16-17 November, 2017.

1. Mr. Sheersh Deep (On-going)

Gati Shakti Vishwvidyalaya, Vadodara

Role: Supervisor jointly with Prof. Jitesh J. Thakkar (Co-Supervisor)

2. Mr. Rajdeep Bhattarcharjee (On-Going)

Gati Shakti Vishwvidyalaya, Vadodara

Role: Co-Supervisor jointly with Prof. Jitesh J. Thakkar (Supervisor)

1. Program Coordinator (MBA)

2. Member of Admission Committee for University

3. Member and Convener of the Board of Studies (MBA Programs)

4. Member for the Board of Studies (AI & DS Program)

• Qualified UGC – NET (Lectureship) in June, 2012.

• Institute fellowship for Ph.D., IIT (ISM), Dhanbad (2014 -2019).

• Best Paper Award in International Conference, ICACCS 2017, IEEE, held at Sri Eshwar College of Engineering, Coimbatore, Tamilnadu.

• Passed N.C.C. Certificate-A and was an active member of Scout in School.

• Executive member- Karmajyoti (Center for Societal Mission), IIT(ISM) Dhanbad, 2015- 2019.